Can I Give You A Referral?

Date March 19, 2009

On my last post I highlighted Make A Referral Week 2009. The goal was to generate 1,000 referrals to 1,000 deserving small businesses in one week. I am happy to report the goal was met and I am excited to see Referral Week happen again with a much larger goal!

This week I had the pleasure of talking to one of my favorite people Stuart Manley from ChannelPoint, Inc., a Toronto, ON human resource company specializing in cross border HR. After talking to Stuart I thought of another friend Art Kriegsmann. Art is the CEO of H.R. SERV., Inc. based in San Diego, CA. The conversation with Stuart prompted me to refer both Stuart and Art to each other. I referred them because they both specialize in different areas and could possibly be a great referral source for one another.

The example points out one of the most overlooked referrals we can make. We all love to receive direct referrals which will lead to a new client. Sometimes our best referrals are not a direct referral but someone who can continually give us referrals over time. Creating referral partners, power partners, or fantastic referral sources should be a major part of your referral strategy.

To create a referral source think about the businesses in your network who may serve your ideal client. Possibly a company you notice working with the same clients you have. Once you identify such a company or industry reach out to them and talk about the possibility of sending referrals to one another. This strategy could make the difference of your business maintaining sales this year or possibly growing another 10, 20, or 50 percent! And for those of you who may watch the news or if you happen to still read the paper… Yes I did say you can grow your business in this economy!

If you are still reading this post I have one question for you. Can I give you a referral?

Do you have a company or client you have been trying to reach? Do you know who your ideal client or referral partner is? How can I or the readers give you a referral? Leave your referral request as a comment and let’s see if we can help each other!

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3 Responses to “Can I Give You A Referral?”

  1. Julie Frans said:

    Someone who values GREAT food, organic, fresh, creative… and who is impressed with luxury service. Someone who entertains guests and needs to impress, or who has a kitchen that is dying to be used. Especially people with very tough dietary needs who appreciate great food but don’t know where to eat to acommodate their diet. Dining Details offers unique dining experiences to create the best restaurant in the comfort of home

  2. Sheri Valskis said:

    Great post Alan! In fact I make this a personal goal. I believe in connecting the dots for people and I love to help when and where I can. “Pay it Forward” is in my blood and its rewards come back ten fold!

  3. Cathy Peterson said:

    Great topic Alan. Realtors are the “BEST” referral for me. They love to help their clients find the home of their dreams and what a better way to protect that dream home is to have GREAT insurance coverage.
    I love Sheri’s post about “pay if forward”, it works.

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