Creating a Follow Up Strategy

Date July 31, 2009

alan-underkofler-house-of-bluesLast week I had the opportunity to speak at the Cool Twitter Conferences at the House of Blues in Hollywood.  My topic for my discussion was Using twitter to Attract More Clients, Increase Your Referrals, and Maintain Top of Mind Awareness With Your Customers.  It’s a big topic about using twitter one of the hottest social media sites as a follow up tool.

I started the discussion with a question…  Are you giving business to your competitors?  The answer for many businesses is YES!  Have you heard this before?  “The fortune is in the follow up” or the really overused yet clearly correct “People do business with people they Know, LIKE, and TRUST!”  These are great statements and both are true yet many businesses do not have any follow up strategy and don’t really understand how to create the “know, like, and trust” feeling with their clients and prospects.

So what is a follow up strategy?  It’s about creating a system for follow up which will be used with every new client, prospect, or referral source.  The system could look something like this:

New Customer Follow Up System:

  • Day 1  – new customer welcome email
  • Day 1  – new customer welcome card
  • Day 1 – new customer welcome tweet on twitter
  • Week 2 – follow up phone call checking to insure client is happy with purchase
  • Week 4 – follow up card “It’s been 30 days since your purchase and we want to make sure you are happy”
  • Week 4 – follow up tweet on twitter similar to the week 4 card
  • Week 8 – follow up phone call just “checking in”
  • Week 12 – follow up card Discussion additional products or services you might offer

I can keep going but you have the idea right?  The best way to increase your referrals with your customers and clients is to have a follow up strategy in place.  Of course having it in place is only the first step!  You must be committed to your strategy, you want to make sure once you start following up you keep it going!  You might want to read a previous post, Creating Great Follow UP With Your Clients in 7 Simple Steps where I went into more detail about this process.

Do you have a follow up strategy?  Please take a moment and tell us what you are doing by leaving a comment.

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7 Responses to “Creating a Follow Up Strategy”

  1. Kristina Duncan said:

    Follow up is something so small and simple, but can have a big impact on your business. Amazing that businesses forget to follow up.

    So, how cool was the Cool Twitter Conference?

  2. Promotional Products said:

    I couldn’t agree more! Developing an influential follow up strategy is highly important to overall success. I think that personalization of follow up is something that is often overlooked by many. Taking the time to personalize and email or thank you card, etc. will go a long way in the end and often times won’t get pushed to the spam folder. Love your site, keep up the good postings.

  3. getthemdates said:

    i remember learning from my lecturer how important follow up is with customers, whether potential or already yours..

    However, because it takes work, i always keep procrastinating, resulting in no work done.

    Thanks for the reminder..

  4. Lea said:

    I agree, follow is a mean of reminding the prospect clients, its a way of reconnecting them and keeping in touch. I’ll be sure to follow up too. Thanks for sharing!

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