And How Follow Up Can Save Them! Depending on the type of business or service you may not even know if or when you lose a customer. Studies show less than 4% of your customers will tell you if they are unhappy so depending on your follow up process you may never know if you […]
Entries Categorized as 'Client Retention'
July 31, 2012
November 9, 2009
One of my favorite opportunities to reach out to existing customers and create stronger relationships is Thanksgiving. Thanksgiving after all is all about gratitude and what better way to show gratitude to your customers than by sending them a Thanksgiving card and letting them know how much you appreciate their business?
May 12, 2009
Follow up is crucial in creating relationships with your clients and prospects. The number one reason business owners and sales people give me when I ask them why they don’t follow up is “I don’t have time”. When I hear this I think to myself you can’t afford not to have time!
February 9, 2009
A referral and follow up system… You may be asking yourself what do I need that for? I was reminded about a pretty well know fact after reading yesterdays post on Duct Tape Marketing by John Jantsch titled My Most Excellently Flawed Referral Survey. The survey questions had to do with the percentage of your […]
December 23, 2008
This morning I had a completely different post in mind. I was going to write about sending books to your top clients and referral sources for the New Year. In thinking about follow up this morning I decided to write about a simple and highly effective follow up strategy for the two days before Christmas. […]
December 12, 2008
You still have time to get this important follow up strategy completed! However at this point you are a bit limited on how you can get this done. One way is to make a mad rush to the store and buy boxes of holiday cards only to spend today and most of the weekend writing […]
December 11, 2008
Today you have many choices when it comes to holiday cards. The choice of holiday greeting cards is enormous, and we cannot forget holiday letters, postcards, and e-cards. As business owners and sales professionals what are the best practices? In my opinion, holiday greeting cards should be your only choice! Holiday cards: You have many […]
December 8, 2008
For years I have been sending holiday cards. I remember back in my corporate days signing hundreds of cards to clients and vendors. The process then was to have a stack of 300 to 500 cards passed from one office to the next as we attempted to have all the employees sign the cards. I […]
November 15, 2008
Last year at I woke up at 4am with my phone ringing and a slight sound of sirens in the background. My house was smoky and as I ran into the living room ash was flying inside my house through the skylights. This was the morning of the 2007 San Diego fires. At the same […]
October 31, 2008
Have you ever really thought about why customers decide to buy? What are you doing right when talking to customers? How can you improve on your customer experience to win them over? Let’s look at a general example when it comes to customers calling your business: A new potential customer may call you inquiring about […]