Entries Categorized as 'Client Retention'

Do You Still Need to Send Your Holiday Cards?

Date December 12, 2008

You still have time to get this important follow up strategy completed!  However at this point you are a bit limited on how you can get this done.  One way is to make a mad rush to the store and buy boxes of holiday cards only to spend today and most of the weekend writing [...]

Holiday Follow Up: Greeting Cards, Postcards, and E-cards

Date December 11, 2008

Today you have many choices when it comes to holiday cards.  The choice of holiday greeting cards is enormous, and we cannot forget holiday letters, postcards, and e-cards.  As business owners and sales professionals what are the best practices?  In my opinion, holiday greeting cards should be your only choice! Holiday cards: You have many [...]

Increase Referrals and Attract More Clients by Sending Holiday Cards

Date December 8, 2008

For years I have been sending holiday cards.  I remember back in my corporate days signing hundreds of cards to clients and vendors.  The process then was to have a stack of 300 to 500 cards passed from one office to the next as we attempted to have all the employees sign the cards.  I [...]

Reasons and Excuses to Insure Your Business Fails

Date November 15, 2008

Last year at I woke up at 4am with my phone ringing and a slight sound of sirens in the background.  My house was smoky and as I ran into the living room ash was flying inside my house through the skylights.  This was the morning of the 2007 San Diego fires.  At the same [...]

Creating a Great Customer Experience

Date October 31, 2008

Have you ever really thought about why customers decide to buy? What are you doing right when talking to customers? How can you improve on your customer experience to win them over? Let’s look at a general example when it comes to customers calling your business: A new potential customer may call you inquiring about [...]