April 7, 2009
When I ask a new contact if they are on LinkedIn the common response I hear is yes I am but I have no idea how to use it! LinkedIn is a great Social Network for business but for many people they just don’t understand what it can do for them or have any plan in place to really engage the people they are connected to. So today I decided to talk about how I handle new contacts on LinkedIn.
For me of course it all comes down to follow up! Follow up is the key to really get things moving on LinkedIn! So what do I mean my follow up?
This week I set aside some time to go through my LinkedIn invites. In the end I accepted invitations from about 100 pending connections. After viewing each connection request I sent a simple email to each new LinkedIn connection asking them for a 20 minute meeting with the goal of learning more about them and to explore how we might be able to help each other.
Here is the email I send out:
Thank you for connecting on LinkedIn! Let’s set up a 20 minute meeting to learn more about each other and our businesses. The goal would be to explore how we might help each other.
How does your schedule look for next week?
My expectation is to have about 20 people accept my offer to talk on the phone and explore how we might help each other. Taking this one follow up step with each new LinkedIn connection allows you to start a relationship which leads to new business and referrals.
So there you have it, a very simple step to start the conversation with your LinkedIn connections. So tell me… What do you do to maximize your connections on LinkedIn?