Entries Categorized as 'Business Resources'

Top 10 List of Books To Help Your Clients Kickoff a Fabulous 2009

Date December 29, 2008

So here we find ourselves past the holiday season.   We now have a great opportunity to make a positive impression on our top clients and referral sources!  Sending books to top clients and referral sources is one of the most memorable follow up strategies I use. It’s creative, different, and is just not done enough!  […]

Do You Still Need to Send Your Holiday Cards?

Date December 12, 2008

You still have time to get this important follow up strategy completed!  However at this point you are a bit limited on how you can get this done.  One way is to make a mad rush to the store and buy boxes of holiday cards only to spend today and most of the weekend writing […]

Holiday Follow Up: Greeting Cards, Postcards, and E-cards

Date December 11, 2008

Today you have many choices when it comes to holiday cards.  The choice of holiday greeting cards is enormous, and we cannot forget holiday letters, postcards, and e-cards.  As business owners and sales professionals what are the best practices?  In my opinion, holiday greeting cards should be your only choice! Holiday cards: You have many […]

Top 10 Do’s and Don’ts When Mailing Holiday Cards

Date December 9, 2008

Top 10 Do’s and Don’ts When Mailing Holiday Cards Do’s: 1)  Do send a quality card with a nice seasonal image This is not the time to send a naked Santa because you think it’s funny. 2)  Do hand write your cards and envelopes There is nothing like getting hand written cards in the mail, […]

Follow Up Success: Top 10 Marketing Blogs

Date November 24, 2008

Last week I was asked to create a Top 10 blog list for blogs.com.  I thought for a brief moment on what segment of blogs I would include and decided to focus on Marketing Blogs (and a few distractions).  These are blog s that I read on a consistent weekly basis for many reasons…  Some […]

SWOT Analysis: Identifying Your Threats

Date November 19, 2008

Last week I talked about opportunities, following up from my post on SWOT Analysis:  Simple Tool to Improve Your Business.  If you missed one of these previous posts it may be best to go back and review them in order. SWOT Analysis:  Simple Tool to Improve Your Business SWOT Analysis:  Defining Your Strengths SWOT Analysis:  […]

Reasons and Excuses to Insure Your Business Fails

Date November 15, 2008

Last year at I woke up at 4am with my phone ringing and a slight sound of sirens in the background.  My house was smoky and as I ran into the living room ash was flying inside my house through the skylights.  This was the morning of the 2007 San Diego fires.  At the same […]

For a Small Business Positive Perspective is Everything

Date November 12, 2008

In response to my post last week: SWOT Analysis:  Exploring Your Opportunities, here’s a great example of a friend who is seizing an opportunity in the current marketplace: Jay Riordan, President of Dream Design Builders and I were talking about how great his company is doing while many of his competitors were closing down or […]

Follow Up: Lessons to Learn from Obama 08

Date November 11, 2008

In the past week there has been a lot of buzz on the presidential election.  Many reporters were trying to figure out when the country started turning to Obama.  Many times reporters would suggest different speeches, interviews, or statements by both Obama and McCain, stating one speech made the difference or this interview really changed […]

SWOT Analysis: Exploring Your Opportunities

Date November 5, 2008

Last week I talked about weaknesses, following up from my post on SWOT Analysis: Simple Tool to Improve Your Business. If you missed one of these previous posts it may be best to go back and review them in order. SWOT Analysis: Simple Tool to Improve Your Business SWOT Analysis: Defining Your Strengths SWOT Analysis: […]