October 15, 2008
I remember three years ago driving into Mexico for my first Corazon project. I was a member of Rancho Bernardo Sunrise Rotary and we were going into one of the poorest neighborhoods in Tijuana to build a home as one of our Rotary International projects. As we were driving to the site on a dirt road, rocking back and forth from the dips and holes, avoiding random abandoned trash piles and cars, I remember looking around and taking in the environment.
The dirt road, lined with trash, dogs running all over, and in the center a small steady stream of really dirty water I would later find out was the main sewer line for the neighborhood containing everything from runoff to human waste. Riding in the comfort of our cars was a bit surreal. We purchase our cars to drive to and from work, shuttle our kids around, or to keep up with our lifestyle, not really thinking much about it. Here in this neighborhood the cost of most of the cars in our caravan could provide five homes and completely change the lives of five families. The nice homes on this street were stone block or a simple wood design similar to what we were building this day. The average homes were made of old garage doors, wood pallets, and random materials, combined all together turning into some kind of complete structure. The worst of the homes were made of anything they could find, wood, cardboard, plastic sheets, a complete hodgepodge of materials, open and exposed to the environment around them.
When we finally arrived at our site I saw a stack of wood piled high in the center of a just set cement foundation, and a family standing to greet the group of people who were going to build a new home for them. The family is receiving their home through Corazon which has an amazing program where families earn their home by volunteering in their own community.
Our first step is to sort all of the materials so the assigned teams could start their projects of painting, cutting, and building. As the hours pass you start to see walls being formed, and then placed into position. By lunch the roof is framed, plywood is being handed up, and just as this is complete you hear the constant humming of hammers as the shingles are put into place. While this is going on another group is painting inside and out, a small counter for cooking is being tiled, and windows are installed.
It amazing to think about this process of building homes with Corazon, 50 people coming together to build a simple home, most have no construction skills, yet here we are, the day is over, and the home is finished. All of the volunteers gather around as the family has written a letter of gratitude which is now being read to the group. The last and best step to this process is handing the keys to the family for their new home.
Driving back home, slowing with the Tijuana border traffic, in front of me I have a perfect view of downtown San Diego, beautiful skyline, Coronado Bridge, all the city lights, my comfortable life awaits. Behind me, just an hour away from where I live is all this poverty, the poor neighborhood, where we just changed the lives of one family. For me I get that feeling in my gut, in my heart, in my mind, I have so much more to do. It’s not about one family for me one time per year. My path is leading me to many more experiences as I know one person in this world can make the difference to millions. I know I will positively affect the lives of millions of people through humanitarian projects I personally create, fund, or participate in. Projects like this home in Mexico are just one small step on my path, on my journey.
My last thought are for those who are most likely not on the same path as me. Follow Up Success is about attracting clients and increasing your referrals. I write about follow up strategies, marketing, sales, relationship marketing, networking, client retention, and resources for your business. Building homes in Mexico accomplishes many of these topics. It does not have to be homes in Mexico, any type of service projects in and outside of your community will help your business. By pulling clients, customers, and friends together with other people from your community you will forge strong relationships. These relationships will create many opportunities for you and your business. The benefits from helping others are endless! If you have experiences where helping others through service has helped your business, please support this post by making a comment and sharing it with everyone.