Create a Strong WHY to Achieve Your Goals

Date February 8, 2009

I last talked about how creating a strong WHY is an important step in your follow up and sales success.  The why is a fantastic motivator to push you to make one more call, mail one more thank you card, or follow up with one more prospect.

Last week the importance of a powerful why kept coming up as I had many discussions regarding this concept with colleagues, clients, and prospects.  Over and over again this was part of my conversation in my meetings, from private conversations, conference calls, and even when I was conducting a training for a group of entrepreneurs.  Today I decided to share a small part of my why which is what really keeps me going at a pace that seems to baffle some of my closest friends.

My main WHY, goal, purpose of my life, reason why I do what I do be stated in one sentence, one I Am statement, one vision:

I am positively effecting the lives of millions of people through humanitarian projects I personally create, fund, or participate in.

This is the main reason why I do what I do, the reason I make a few extra calls when I want to stop working for the day, the reason why I keep going, pushing, and working towards all the other goals I have.  My why makes all the day to day things seem small, it makes any negatives neutral, it makes disappointments last moments instead of days, weeks, or months.  It is what keeps me on my path.

As I am writing I am thinking about how my why is already becoming a reality.  It has been happening for years and it seems every year I am getting closer and closer to achieving my why.  From building homes in Mexico, supporting micro banking and water projects through Rotary and Kiva, or working on my newest cause the Global Hug Tour, MY WHY is happening!  This year alone being a part of the Global Hug Tour team will allow me to touch the lives of over 100,000 people in a positive way.  The local projects funded by the Global Hug Tour can easily impact 10, 20, or 50 thousand additional lives.

I hope you understand why I decided to share this with you today.  My hope is by sharing my why you will think about yours and by really identifying yours you will have all the success you desire!

Please take a moment and tell us about your why or how this post has inspired you to take action in creating a powerful why by leaving a comment.

To learn more about the Global Hug Tour please take a look at the website and if you are on Facebook please support the tour by becoming a fan!

2 Responses to “Create a Strong WHY to Achieve Your Goals”

  1. Jen Lovelady said:

    For those of you who don’t know Alan Underkofler personally, know that he is for real! He is a man who stays focused with such zeal and passion for his WHY in life! He has inspired me to work hard and get more clarity on my WHY. Thank you!!

  2. Gail Lynne Goodwin said:

    Dear Alan,

    We are honored and thrilled to have you and Angie of Square Martini Media heading up the Social Media Campaign for the Global Hug Tour. You are so right- we have the opportunity to improve the lives of so many, in a profound and tangible way, through the generous donations of global citizens worldwide.

    Thank you Alan, from the bottom of my heart, for sharing your brilliance with us. We are so excited to be working with you. You never cease to amaze me.

    With big hugs and gratitude,

    Gail

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