In the past week there has been a lot of buzz on the presidential election. Many reporters were trying to figure out when the country started turning to Obama. Many times reporters would suggest different speeches, interviews, or statements by both Obama and McCain, stating one speech made the difference or this interview really changed things, or McCain’s comment during this interview is when things started shifting.
While some of this is true, I believe Obama became the President Elect for one main reason. Obama created a tribe of followers and created many ways for his tribe to connect with their leader! One extreme example of the connection difference between Obama and McCain is online. Obama’s online presence can be clearly seen by looking at his website and more importantly his hub for Social Media can be found on his blog. Below is a snapshot of how both Obama and McCain did in regards to a few of the Social Media sites:
Looking at Social Media Sites; According to Forrester Research, Inc.:
Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views 2,032,993
Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain
Obama’s activity in Social Media sites includes: Facebook, MySpace, YouTube, Flickr, Digg, Twitter, Eventful, Linkedin, BlackPlanet, Faitbase, Eons, Glee, MiGente, MyBatanga, AsianAve, and DNC Partybuilder. Obama created tribes within all of these social mediums.
You have to look at the last eight years to really see why this had such a huge impact. According to Forrester Research, Inc., internet usage in the United States has grown 130.9% in the last eight years. Of the 303,824,646 people in the United States the penetration rate for internet usage is 220,141,969 or 72.5%!
By using social media Obama created a way to communicate and follow up with his tribe. Seth Godin’s new book Tribes talks a lot about how tribes work and the importance of a leader within the tribe. Obama was the leader of a huge tribe of followers, fans, and most importantly voters. Obama’s tribe showed up way before Election Day and when Election Day finally arrived it seemed the entire tribe made it to the polls!
So the question to ask yourself is: Are you doing everything you can to make it easy for your tribe to connect with you?