December 23, 2008
This morning I had a completely different post in mind. I was going to write about sending books to your top clients and referral sources for the New Year. In thinking about follow up this morning I decided to write about a simple and highly effective follow up strategy for the two days before Christmas.
Take a look at your top 25 clients and referral sources for the year, print out a report or simply write them down. Once you have them pick up the phone and call each one. Call them and wish them a Merry Christmas. If you are not sure if they celebrate Christmas wish them a Happy Holliday weekend. Thank these clients and referral sources for the business and referrals from the past year. Ask them what they are doing for the holiday. In general you want to touch them right before the holiday. Don’t ask for new business or referrals, just thank them and wish them a great holiday.
You may not be able to reach everyone as I am sure some have already taken the week off, so just leave a message or a voicemail. It may seem simple because it is! These simple touches build your relationships with your clients and referral sources. By doing this simple task you are showing your clients and referral sources that you care about them and appreciate them.
It’s a bit difficult for me to call you and wish you a Merry Christmas and a happy holiday weekend! Please know that I appreciate you for taking the time to visit my blog and I truly appreciate the many emails and comments I receive from my posts. I wish for you a wonderful holiday filled with great moments which create lasting memories.