John Assaraf on the Power of Why

This week I had the great opportunity to meet will John Assaraf to discuss the Global Hug Tour, a great new cause inspired by Gail Goodwin from Inspire Me Today.  The purpose of the meeting was to discuss how John and his company One Coach might play a role in the tour.

During our meeting we had a conversation about the why behind the Global Hug Tour.  John was very passionate about having a strong why.  If your why is strong enough then the how will become clear.  The Global Hug Tour is a huge project with many moving parts which seem to be growing bigger with each day.  The important part of this project is everything is coming together.  Because the why is so strong it allows the how to truly present itself in the form of people stepping up to play a role, people buying hugs to support the tour, and both private and corporate sponsors taking a big interest in supporting the tour.

Bringing this back to follow up…  How does having a great why help you in follow up?  Follow up is one of those things we all know we should do!  Having a great why will help you take the action steps like following up to achieve your desired goal.  Your goal might be additional sales, revenue, customers, or referrals, whatever your goal is make sure you have a powerful why to keep you on track!

For anyone who may not know, John Assaraf is the founder of One Coach, was in the wildly successful movie The Secret and his current book The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life is a New York Times Best Seller.

3 thoughts on “John Assaraf on the Power of Why”

  1. I wish you much success on your Global Hug tour!! I think it is a great cause 😀

    I am currently going through John Assaraf’s book “The Answer” It is so powerful & gives you great step by step information & the science behind it!!

    I encourage anyone who is building a business to get this book & READ IT!!

    Thank you for your courage in stepping up & creating your Masterpiece. The world needs it!!

    All my best,

  2. There is market research that shows giving someone the REASON greatly increases participation – whether that participation is giving, buying, or joining. The word BECAUSE is equally persuasive – even when the reason offered isn’t as strong as it could be.

    Following up – that is one of my weaknesses. I have yet to find a strong way to track all I do that will remind me when to follow up. I once called the highest commissioned salesman I knew at IBM specifically to ask him how to follow up and how often.

    When someone provides a clear strategy and means of tracking and promoting follow ups they’ll have a real winning idea. I am certain I am not the only one who still hasn’t found the best way to do it yet.

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