Making New Contacts: 1 contact or 250?

Yesterday I talked about the value of networking and how it can be so much more than just business, contacts, and referrals. Each day you are given the opportunity to meet and connect with new people. Last night as my friend and I walked into his surprise 50th birthday party I had a great feeling. How cool was it for him to stroll into what he thought was going to be a small gathering of people and to his surprise see 100 of his closest friends, clients, and family.  It was a great time full of laughs, food, and of course cake! Throughout the evening more people seemed to be stopping in. I knew a few of these people but many I did not. Everyone knew my friend, everyone knew, liked, and trusted him. Seeing all these people celebrating in my friend’s birthday reminded of the Law of 250.

What is the law of 250? The law of 250 has been talked about my many of the best marketers including Joe Girard. Girard is listed in the Guinness Book of World Records as the World’s Greatest Salesman. World’s Greatest Salesman, there has got to be something to be learned from him! Girard sold more cars than 95% of all the dealerships in North America. He did this not just for one year but for 10 plus years! How did Joe do it? Girard believed in the law of 250 and knew if he could get everybody he made contact with to refer him into their network of friends, family, and colleagues that he could multiply his marketing efforts by 250. Michael McLaughlin the coauthor of Guerrilla Marketing for Consultants, trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series goes in more depth on the law of 250 in his Guerrilla Consulting blog.

Everyone one of us have close friends in our life. If it was your 50th birthday who would you invite to attend? Who would you want to celebrate with? These are the people who are in your network of 250. These are the people that know, like, and trust you. You have a choice with each new person you meet; you can count them as one or invest in the relationship and tap into 250.

3 thoughts on “Making New Contacts: 1 contact or 250?”

  1. Hey Alan,

    It’s me the 50 year old. I’ve never been written about in a blog before. That may be a good thing! However, I want to start by thanking you for everything you did to help with such a great party.

    After reading your two blogs it really got me thinking about how we got to know each other. I realized how appropriate is the name of your website. FollowUp Success! You had to follow up with me several times just to get me to look at Send Out Cards. My very good friend who first showed it to me never bothered to follow up. And now I’m really glad that they didn’t . . and you did! I feel very fortunate because I was introduced to something that would change the direction of my career and I’ve gained a really great friend for the rest of my life. My daughter thinks of you as her older brother, you are like family to us. Think about that! If you hadn’t made that followup call, none of this may have ever happened.

    This party, this milestone in my life is a reminder that responding to all the email in the inbox is not as important as making someone close to me know how special they are. Taking the time to really connect with someone may bring a friendship for life. Sharing in each other’s joys and tragedies, cheering each other on or being a shoulder of support. Ultimately, it is our relationships with others that we value most.

    Thanks Alan!
    Your Friend

  2. Hi Alan,

    I am a software developer and has been doing so for a while, however I find that my passion is more like to marketing and I want to learn lots about digital marketing as well as softskill how to do so, and I landed on your site when looking for follow-up technic. Frankly to say, I learn lot from your blog and hope you keep writing 🙂


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