Sending Holiday Cards to Your Customers is a Waste of Time!

Date December 10, 2009

Did I get your attention?  You only have a few days left to get this task done.  Are you are one of the many business owners or sales professionals who still have this task on your list?  You may even have a stack of holiday cards sitting on your desk ready to go.  But at some point in the past month or most likely many times you decided to put it off, wait until tomorrow, or maybe take care of writing and sending your holiday greeting cards over one of the past weekends.

And now you find yourself exactly where you don’t want to be, 15 days before the big holiday, no holiday greeting Holiday-cards-assortmentcards in the mail.  You have a decision to make…  Do you stop everything and send those holiday cards out or do you just forget about it?

The answer? STOP EVERYTHING AND GET IT DONE NOW! This may seem a bit crazy or even bias because you know I am a big SendOutCards user and often promote using SendOutCards on Follow Up Success.  Card sending is an important step in your follow up process and holiday card sending is almost at the top.

Here are my top three reasons why you should stop everything and send out your holiday greeting cards now:

  1. Appreciating your customers and prospects – Every single one of your customers enjoys being appreciated and the holidays is a great time to say thank you for the past business you have received.  Prospects can easily be turned into customers by simply saying thank you for learning more about you and your business while wishing for them a great holiday with family and friends.
  2. Reestablishing the business relationship – One of my goals for 2010 is to create stronger relationships with my customers and prospects.  By sending holiday cards I will reestablish past relationships that I may have let slip through the cracks.  This is important when you reach out to past customers or prospects in the New Year as you will have recent contact.
  3. Top of Mind Awareness – This is the big one!  Creating top of mind awareness with your customers and prospects when they are surrounded by their closest friends and family is an essential step in your follow up and referral strategy.  If you are top of mind with your customer or prospect they are more likely to bring you and your business up in conversation or think about you for a potential referral.

Hopefully I have encouraged you to take action!  Maybe, you have already picked up that box of holiday cards from your desk or floor and have starting filling them out.  Possibly, you have too many cards to send and feel hopeless!  If you are feeling hopeless SendOutCards would be the best gift to give yourself this holiday season!  With my help within a few hours you can have all of your holiday cards in the mail each personalized with your message.  To learn more about SendOutCards or to set up your account visit my Follow Up Tools page or contact me.  I am more than happy to help you through this process!

Whether you use SendOutCards, go buy cards from the store, or use the cards you already have, just get it done!  Stop everything and do this now!  I promise you it’s worth the time.

Do you have great business success stories from sending cards?  Please tell us all about it by leaving a comment!

4 Responses to “Sending Holiday Cards to Your Customers is a Waste of Time!”

  1. Tracey Dooley said:

    Great post!

    Although I’m coming in a little late, you could up the ante and send out a voucher or coupon with your card, or enclose a gift of some kind.

    And as it’s past the holiday season now, why not send out a ‘thank you’ note to your best customers/clients? People like to be appreciated, and it’s a great way of keeping in touch.

    Cheers, and a happy new year to you!

  2. Alan Underkofler said:

    I agree Tracey! Sending thank you notes should be a daily practice for every business owner! And sending New Year cards is a great strategy that I have used many times!

  3. SmOkeymOuntAin said:

    As for me sending a Holiday Cards are so very interesting,a lots of time to spend,artwork,artful idea to show my clients how they are so very important.Or a creative simple gift to show my clients that they are so very special,or simple note to them to show how much I care a lot!.

  4. RoydP said:

    My Business is kainda starting up thanks guys ama use this approach maybe it might win me back some of my clients dat I had jst to show dem how much I care for dem all!

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