February 21, 2011
Truly shocking sales statistics as it relates to your follow up process:
48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people make more than three contacts
2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact
Creating and using a follow up system is a guaranteed way to grow your business. In fact with less than 52% of all sales people following up with their prospects you will not only grow your business but you will stand out amongst your peers. And remember 80% of sales are made in the fifth to twelfth contact if you are in a market with heavy competition you literally eliminate your competitors by simply following up.
To learn more about creating a follow up system make sure you to read Creating a Follow Up Strategy where I discuss follow up strategies for existing customers.