Sending Holiday Cards to Your Customers is a Waste of Time!

Did I get your attention?  You only have a few days left to get this task done.  Are you are one of the many business owners or sales professionals who still have this task on your list?  You may even have a stack of holiday cards sitting on your desk ready to go.  But at some point in the past month or most likely many times you decided to put it off, wait until tomorrow, or maybe take care of writing and sending your holiday greeting cards over one of the past weekends.

And now you find yourself exactly where you don’t want to be, 15 days before the big holiday, no holiday greeting Holiday-cards-assortmentcards in the mail.  You have a decision to make…  Do you stop everything and send those holiday cards out or do you just forget about it?

The answer? STOP EVERYTHING AND GET IT DONE NOW! This may seem a bit crazy or even bias because you know I am a big SendOutCards user and often promote using SendOutCards on Follow Up Success.  Card sending is an important step in your follow up process and holiday card sending is almost at the top.

Here are my top three reasons why you should stop everything and send out your holiday greeting cards now:

  1. Appreciating your customers and prospects – Every single one of your customers enjoys being appreciated and the holidays is a great time to say thank you for the past business you have received.  Prospects can easily be turned into customers by simply saying thank you for learning more about you and your business while wishing for them a great holiday with family and friends.
  2. Reestablishing the business relationship – One of my goals for 2010 is to create stronger relationships with my customers and prospects.  By sending holiday cards I will reestablish past relationships that I may have let slip through the cracks.  This is important when you reach out to past customers or prospects in the New Year as you will have recent contact.
  3. Top of Mind Awareness – This is the big one!  Creating top of mind awareness with your customers and prospects when they are surrounded by their closest friends and family is an essential step in your follow up and referral strategy.  If you are top of mind with your customer or prospect they are more likely to bring you and your business up in conversation or think about you for a potential referral.

Hopefully I have encouraged you to take action!  Maybe, you have already picked up that box of holiday cards from your desk or floor and have starting filling them out.  Possibly, you have too many cards to send and feel hopeless!  If you are feeling hopeless SendOutCards would be the best gift to give yourself this holiday season!  With my help within a few hours you can have all of your holiday cards in the mail each personalized with your message.  To learn more about SendOutCards or to set up your account visit my Follow Up Tools page or contact me.  I am more than happy to help you through this process!

Whether you use SendOutCards, go buy cards from the store, or use the cards you already have, just get it done!  Stop everything and do this now!  I promise you it’s worth the time.

Do you have great business success stories from sending cards?  Please tell us all about it by leaving a comment!

Do You Still Need to Send Your Holiday Cards?

You still have time to get this important follow up strategy completed!  However at this point you are a bit limited on how you can get this done.  One way is to make a mad rush to the store and buy boxes of holiday cards only to spend today and most of the weekend writing them out.  I must say the thought of you actually doing thing is making me tired!  I know as I have done this so many times in the past!  I am sure if you have not yet sent your holiday cards you know you need to and have just been procrastinating to the very last minute!

Don’t worry!  You have another option available to you which will allow you to send all of your holiday cards within a few hours.  Whether you need to send 100 or 2,000 holiday cards you still have time to get it done!  It all starts with having access to a powerful system called SendOutCards!

SendOutCards is a very simple online tool which allows you to upload all of your addresses, choose a holiday card from over 1,000 choices, type out a nice holiday message, and with a few clicks send to your entire database!  Your cards are then printed, stuffed in envelopes with a real stamp, and placed in the mail the next day! The best part is you can actually send the same holiday card to 500 customers and prospects and then go back and write additional messages to your top 25 customers and prospects to make them more personal.  This means no customer or prospect is forgotten!  SendOutCards also allows you to add gifts to your cards!  So if you should be sending a little something extra to those top clients you are covered!  To learn more about this tool visit SendOutCards and click on the top banner to send a free card and get the tour.

There is just no other service on the market that can do this with such ease!  I have used this service for the past few years for holiday cards as well as all the different business greeting card occasions with great success.  This is not just a holiday card tool!

If you happen to be one of those thinking “it’s too late to send holiday cards at this point” or “does sending holiday cards really make a difference in my business?”, I would encourage you to consider recent research by Hallmark:  Hallmark found that businesses say they use greeting cards as a “kind of investment in their business…  They’re investing in customer relationship with the hopes that it will pay back”.  The company has conducted research that found at least half of customers who received holiday cards from businesses say they are more likely to continue doing business with that company versus another one.  You can read more on this by reading the article in the Washington Post.

So the question to ask yourself is not whether you should send holiday cards or not…  The question is whether you want your current customers to continue doing business with you!

Increase Referrals and Attract More Clients by Sending Holiday Cards

For years I have been sending holiday cards.  I remember back in my corporate days signing hundreds of cards to clients and vendors.  The process then was to have a stack of 300 to 500 cards passed from one office to the next as we attempted to have all the employees sign the cards.  I admit some years I signed the cards and at times my assistant signed them for me.  I did not fully understand why I was sending them to begin with.  What difference is one holiday card going to make?

After completing my corporate ladder climb and realizing I no longer wanted to work for someone but instead wanted to build my own company, I began the journey of owning and building a promotional marketing company.  Through this process I had many great experiences.  One that comes to mind is sending holiday cards each year to my clients and prospects.  One of these prospects never actually purchased my services but I sent them a holiday card anyway.  The result of this simple holiday card came six months later.  The prospect called me for a new project and became a new customer.  I remember asking her why she decided to call almost one year later.  Her response was surprising!  She said she received my holiday card and actually kept it for months after the holiday as she was so impressed I would spend the time to send her a card even though our project never materialized.  She called me because I sent her a holiday card!

Here are few of the most important reasons why you should be sending holiday cards:

  • Holiday cards are another touch in the connection process with your customers.
  • Holiday cards give you an opportunity to express your appreciation to your customers.
  • Your customers will receive holiday cards from your largest competitors!
  • Customers will not always remember who sent cards but most will remember who did not!
  • Holiday cards put you at the top of your customers mind, this allows for more business and referrals.
  • Sending holiday cards is an example of great customer service.
  • Sending holiday cards gives you an opportunity to touch people within a company that you may not have access to.   An example of this could be the CEO of your best customer whom you have only met once.

Holiday card sending used to be a huge time commitment; this is not the case anymore!   Holiday cards can be very expensive however now you have very cost effective options which you cannot afford not to take advantage of!  (Future posts will have some great time saving and cost effective services for holiday cards.  If you need help now let me know by leaving a comment and I will send you my favorite resources.)

If you are one of those companies who have already mailed your cards I congratulate you!  Sending holiday cards should be a part of every companies marketing plan, it’s one of those personal touches you must do.  If you are in the procrastination stage of holiday card sending, I encourage you to get it done.  Get it done today!  Commit to yourself to mail all of your cards out this week, it will be worth it I promise!

A special note to those who have already decided not to mail holiday cards this year.  I challenge you to rethink your reasoning.  Many people have decided to cut this out because of time, cost, or just clear laziness.  You cannot afford not to connect with your clients and vendors.  Take the time to mail out holiday cards!  Consider sending cards to your top 100 clients and referral sources.  Sending holiday cards is one of my favorite follow up methods because it is an opportunity to create a personal touch in your business s relationship.

Look for my post tomorrow on the do’s and don’ts of holiday card sending!

Remember if you need help with your holiday card or gift sending options this year make a comment and I will respond to you with a few great resources that I will be covering this week.