Holiday Follow Up: Greeting Cards, Postcards, and E-cards

Today you have many choices when it comes to holiday cards.  The choice of holiday greeting cards is enormous, and we cannot forget holiday letters, postcards, and e-cards.  As business owners and sales professionals what are the best practices?  In my opinion, holiday greeting cards should be your only choice!

Holiday cards: You have many options here!  Sure you can go to your local Hallmark store or grocery store to pick up your greeting cards.  In fast the top two greeting card companies Hallmark and American Greetings which print most of the greeting cards on the market would love for you to do just that!  It’s fairly simple, find a greeting card selection which will reflect your business in a good light, lock yourself in your office for the day and get to work!

Holiday letters: I have already received a few holiday letters from friends and businesses.  These are nice and typically very personal when coming from friends and family.  I would not recommend these for a business greeting.  Sending a gift with a letter is a pretty common practice but in my opinion if you are spending the time and money to send a gift why not include a greeting card as well?  Skip the basic form letter and add a personal note to a greeting card instead.

Holiday Postcards: Thinking this is a great cost saving alternative to mailing holiday cards is a big mistake. When I think of postcards the first thought that comes to mind is junk mail.  It does not matter how much time you put into your postcard design or the amazing copy you have come up with, in the end it’s just a postcard and it will leave a neutral or negative impression.

E-cards: The crazy popularity of e-cards has come and gone.  Some may say this is a great alternative to sending holiday greeting cards in the mail.  I would encourage you to consider the conversation I had with Jeff Hans real estate agent on Team-Q at Re/Max Realty.  Jeff mentioned a conversation he had with another business owner just last week.  The business owner asked if he had received his e-card.  Jeff had to think about it for a minute and then acknowledged he had received it.  The business owner asked what Jeff thought and his response was the following: “I receive over 200 emails per day so receiving your e-card was just another email”.  Jeff suggested that next year he mail holiday greeting cards instead of sending e-cards!

My last thought for your holiday cards choices.  I mentioned the top two greeting card companies Hallmark and American Greetings so I thought I should mention the greeting card company I have used for my holiday cards, birthday cards, thank you cards, and just everyday cards for the last two years.  The company is called SendOutCards and it just so happens SendOutCards is the number three greeting card company.

I think the most important thing to remember is to get your holiday cards out.  It is by far the easiest follow up touch you can do this week and with each follow up touch you do you increase the awareness your customers and prospects have with you.  This increased awareness will result in increased business and referrals!

Top 10 Do’s and Don’ts When Mailing Holiday Cards

Top 10 Do’s and Don’ts When Mailing Holiday Cards

Do’s:

1)  Do send a quality card with a nice seasonal image
This is not the time to send a naked Santa because you think it’s funny.

2)  Do hand write your cards and envelopes
There is nothing like getting hand written cards in the mail, it shows you have taken the time to really reach out to your customer

3)  Do sign your cards
Your signature on the holiday card makes it personal

4)  Do write few lines of thoughts in each card
You might say something like “I have truly enjoyed working with you this past year.  I hope you have a fantastic holiday season and a great start in 2009!”

5)  Send your cards out with an actual stamp
This is not the time to save time by running them through the meter.  Take the time to place a stamp on each card as this small step makes a big difference.

Don’ts

6)  Don’t send holiday cards with just your signature
Saying Seasons Greetings, Merry Christmas, or Happy Hanukah above your signature will not make this better.  Add a few lines to make them personal!

7)  Don’t enclose a business card with your holiday card
I find there is nothing tackier than opening a card and having a business card fall out.  It takes away all positive impact from the card.

8)  Don’t add your logo to the card
Sending holiday cards should be an opportunity to appreciate your clients.  This is not the time to promote your brand!

9)  Don’t use mailing labels on the envelope
Mailing labels take away from the personal experience of the holiday card.  Take the time to hand write the envelopes or have someone in your office do this for you.

10)  Don’t send e-cards
No matter what you believe or what someone has told you, e-cards are not the same and actually create a negative impact with most receivers.

Hopefully you will avoid some of the don’ts and remember all the do’s!  Do you have some top do’s and don’ts to add to this top 10?  Leave a comment so I can add to the list!

Where did the idea of sending holiday cards come from anyway?  If you are interested check out the history of holiday card sending.

Look for tomorrows post about e-cards vs. real printed cards, and handmade cards.