Send Thanksgiving Cards to Follow Up With Your Clients!

There are many reasons to send greeting cards to your customers. General follow up thank you cards, birthday cards, customer appreciation cards, and of course holiday cards. All of these customer follow up greeting cards should be a standard marketing practice for any business.

thanksgiving-greeting-cardOne of my favorite opportunities to reach out to existing customers and create stronger relationships is Thanksgiving. Thanksgiving after all is all about gratitude and what better way to show gratitude to your customers than by sending them a Thanksgiving card and letting them know how much you appreciate their business?

I truly believe in sending Thanksgiving cards to follow up with your customers and prospects. In fact I have recent memories of handwriting over 500 Thanksgiving cards to my clients not too long ago. This was a huge and exhausting task with each card containing two or three lines of personalized text. I spent well over two months completing this process! And while I was all gung-ho to send out holiday greeting cards to my clients as well… It was just not going to happen. I had all the holiday cards on my desk but could not get them completed in the two remaining weeks I had left. At the time I remember thinking there must be a better to get this done… Of course there is a better way and I discovered it about six months later. The next time I mailed Thanksgiving cards to my clients I sent 600 and did them all in about four hours instead of two months! I used an incredible system called SendOutCards and you can learn more about this process by visiting my Follow Up Tools page.

There are many reasons to send out Thanksgiving cards to your clients, prospects, and referral sources. The main one being appreciation. Everyone likes to be acknowledged and appreciated and when you do this your clients will do more business with you, prospects will start doing business with you, and your referral sources will send you even more referrals.

Now is the time! Start following up with your customers and prospects today with Thanksgiving cards!

The Thank You Card: Personal Nicety, Business Necessity? or Both?

Can closing YOUR next million dollar deal really be as easy as sending a thank you card?

I was really going back on fourth on today’s post. I kept thinking I just posted about following up with greeting cards last week. This step is so important that I had to write about it. You just spent your valuable time connecting with a new referral source or possible client. Of course you know you should send a thank you card. So why do so few sales people and business professionals send them?

I decided to discuss how some of us justify skipping this step. Here are the common reasons and myths that I hear from people who skip writing thank you cards and notes:

They say things like I have poor handwriting, no time, do not know what to say, no value, and the best is cards and notes do not make any difference.

To add a little flavor and honesty to this post as well as shattering the above… No one cares how bad your handwriting is! As long as I can read it, I appreciate it! Every time I receive a note or card it makes a positive statement. Time should not be an issue! Either keep cards on hand for every occasion or use an exceptional service like SendOutCards. Don’t know what to say? Start by saying thank you for their time, mention something you talked about during your meeting, and end with something like, you are looking forward to talking or helping them in the near future. The value of a personal note or greeting card and whether or not they make a difference is very well documented.

Personally I have closed millions in sales that can be traced back to a simple follow up card. The next time you are in a competitive sales environment and win the business ask your new client why they chose you or your company. Many times I have heard “well, you were the only one to send a thank you card and that showed me you valued our business!” Thank you cards work!

Happy card sending…