Top 10 Do’s and Don’ts When Mailing Holiday Cards
1) Do send a quality card with a nice seasonal image
This is not the time to send a naked Santa because you think it’s funny.
2) Do hand write your cards and envelopes
There is nothing like getting hand written cards in the mail, it shows you have taken the time to really reach out to your customer
3) Do sign your cards
Your signature on the holiday card makes it personal
4) Do write few lines of thoughts in each card
You might say something like “I have truly enjoyed working with you this past year. I hope you have a fantastic holiday season and a great start in 2009!”
5) Send your cards out with an actual stamp
This is not the time to save time by running them through the meter. Take the time to place a stamp on each card as this small step makes a big difference.
6) Don’t send holiday cards with just your signature
Saying Seasons Greetings, Merry Christmas, or Happy Hanukah above your signature will not make this better. Add a few lines to make them personal!
7) Don’t enclose a business card with your holiday card
I find there is nothing tackier than opening a card and having a business card fall out. It takes away all positive impact from the card.
8) Don’t add your logo to the card
Sending holiday cards should be an opportunity to appreciate your clients. This is not the time to promote your brand!
9) Don’t use mailing labels on the envelope
Mailing labels take away from the personal experience of the holiday card. Take the time to hand write the envelopes or have someone in your office do this for you.
10) Don’t send e-cards
No matter what you believe or what someone has told you, e-cards are not the same and actually create a negative impact with most receivers.
Hopefully you will avoid some of the don’ts and remember all the do’s! Do you have some top do’s and don’ts to add to this top 10? Leave a comment so I can add to the list!
Where did the idea of sending holiday cards come from anyway? If you are interested check out the history of holiday card sending.
Look for tomorrows post about e-cards vs. real printed cards, and handmade cards.