Create a Strong WHY to Achieve Your Goals

I last talked about how creating a strong WHY is an important step in your follow up and sales success.  The why is a fantastic motivator to push you to make one more call, mail one more thank you card, or follow up with one more prospect.

Last week the importance of a powerful why kept coming up as I had many discussions regarding this concept with colleagues, clients, and prospects.  Over and over again this was part of my conversation in my meetings, from private conversations, conference calls, and even when I was conducting a training for a group of entrepreneurs.  Today I decided to share a small part of my why which is what really keeps me going at a pace that seems to baffle some of my closest friends.

My main WHY, goal, purpose of my life, reason why I do what I do be stated in one sentence, one I Am statement, one vision:

I am positively effecting the lives of millions of people through humanitarian projects I personally create, fund, or participate in.

This is the main reason why I do what I do, the reason I make a few extra calls when I want to stop working for the day, the reason why I keep going, pushing, and working towards all the other goals I have.  My why makes all the day to day things seem small, it makes any negatives neutral, it makes disappointments last moments instead of days, weeks, or months.  It is what keeps me on my path.

As I am writing I am thinking about how my why is already becoming a reality.  It has been happening for years and it seems every year I am getting closer and closer to achieving my why.  From building homes in Mexico, supporting micro banking and water projects through Rotary and Kiva, or working on my newest cause the Global Hug Tour, MY WHY is happening!  This year alone being a part of the Global Hug Tour team will allow me to touch the lives of over 100,000 people in a positive way.  The local projects funded by the Global Hug Tour can easily impact 10, 20, or 50 thousand additional lives.

I hope you understand why I decided to share this with you today.  My hope is by sharing my why you will think about yours and by really identifying yours you will have all the success you desire!

Please take a moment and tell us about your why or how this post has inspired you to take action in creating a powerful why by leaving a comment.

To learn more about the Global Hug Tour please take a look at the website and if you are on Facebook please support the tour by becoming a fan!

John Assaraf on the Power of Why

This week I had the great opportunity to meet will John Assaraf to discuss the Global Hug Tour, a great new cause inspired by Gail Goodwin from Inspire Me Today.  The purpose of the meeting was to discuss how John and his company One Coach might play a role in the tour.

During our meeting we had a conversation about the why behind the Global Hug Tour.  John was very passionate about having a strong why.  If your why is strong enough then the how will become clear.  The Global Hug Tour is a huge project with many moving parts which seem to be growing bigger with each day.  The important part of this project is everything is coming together.  Because the why is so strong it allows the how to truly present itself in the form of people stepping up to play a role, people buying hugs to support the tour, and both private and corporate sponsors taking a big interest in supporting the tour.

Bringing this back to follow up…  How does having a great why help you in follow up?  Follow up is one of those things we all know we should do!  Having a great why will help you take the action steps like following up to achieve your desired goal.  Your goal might be additional sales, revenue, customers, or referrals, whatever your goal is make sure you have a powerful why to keep you on track!

For anyone who may not know, John Assaraf is the founder of One Coach, was in the wildly successful movie The Secret and his current book The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life is a New York Times Best Seller.