Send Thanksgiving Cards to Follow Up With Your Clients!

There are many reasons to send greeting cards to your customers. General follow up thank you cards, birthday cards, customer appreciation cards, and of course holiday cards. All of these customer follow up greeting cards should be a standard marketing practice for any business.

thanksgiving-greeting-cardOne of my favorite opportunities to reach out to existing customers and create stronger relationships is Thanksgiving. Thanksgiving after all is all about gratitude and what better way to show gratitude to your customers than by sending them a Thanksgiving card and letting them know how much you appreciate their business?

I truly believe in sending Thanksgiving cards to follow up with your customers and prospects. In fact I have recent memories of handwriting over 500 Thanksgiving cards to my clients not too long ago. This was a huge and exhausting task with each card containing two or three lines of personalized text. I spent well over two months completing this process! And while I was all gung-ho to send out holiday greeting cards to my clients as well… It was just not going to happen. I had all the holiday cards on my desk but could not get them completed in the two remaining weeks I had left. At the time I remember thinking there must be a better to get this done… Of course there is a better way and I discovered it about six months later. The next time I mailed Thanksgiving cards to my clients I sent 600 and did them all in about four hours instead of two months! I used an incredible system called SendOutCards and you can learn more about this process by visiting my Follow Up Tools page.

There are many reasons to send out Thanksgiving cards to your clients, prospects, and referral sources. The main one being appreciation. Everyone likes to be acknowledged and appreciated and when you do this your clients will do more business with you, prospects will start doing business with you, and your referral sources will send you even more referrals.

Now is the time! Start following up with your customers and prospects today with Thanksgiving cards!

Follow Up with a Greeting Card!

This should seem obvious but to be quite honest I am shocked at how few follow up greeting cards or hand written notes I receive. Many of our great leaders, top businesses owners, and world renowned sales trainers talk about the hand written note or greeting card. Keith Ferrazzi talks about the power of following up with a hand written note in his national bestselling book Never Eat Alone. Take a moment and think about the last 30 days… How many networking events have you attended? Is the number one, five, or possibly twenty? How many greeting cards, hand written notes, or even postcards have you received from these new contacts?

Think about this… Almost every day I am in a meeting, conference call, or just talking to another business owner and one of the following statements comes up. “Can you believe this economy? No one is buying anything!”, “My business is down, people are just not buying anymore”, “I don’t understand, my customers are not calling me.”

In a business environment where a lot of sales professionals and businesses are struggling (real or imagined) why are some having record sales? If two remodeling builders are in the same major city like New York, Los Angeles, or Dallas why is one having explosive growth while the other is closing down? Could it be the growing business is really lucky and the other is not? Could one have a stronger pool of customers or possibly amazing sales people?

Or maybe it is just a slight edge and a different mindset? Maybe they do something just a little different.. Maybe the business with explosive growth are just following up! Imagine where you or your business would be today if you consistently followed up using a simple greeting card or note…