So here we find ourselves past the holiday season. We now have a great opportunity to make a positive impression on our top clients and referral sources! Sending books to top clients and referral sources is one of the most memorable follow up strategies I use. It’s creative, different, and is just not done enough! The following are my Top 10 books to send to a business owner or top sales professional for 2009. In choosing this selection I found myself thinking of the many types of clients and referral sources i have. This selection should include a great title for any possible business owner or sales professional which may be on your list.
“At last! A book on sales and salesmanship that can be read and enjoyed by veteran and recruit alike! I have just completed The Greatest Salesman in the World for the second time-it was too good for just one reading-and in all sincerity, I say that it is the most readable, most constructive and most useful instrument for the teaching of sales as a profession that I have ever read.” F.W.Errigo, Manager U.S. Sales Training Parke, Davis & Company
#2 Think and Grow Rich by Napoleon Hill
“At American billionaire Andrew Carnegie’s bidding, Hill studied the characteristics of these achievers and developed 15 “laws” of success intended to be applied by anybody to achieve success. Think and Grow Rich! condenses these laws further and provides the reader with 13 principles in the form of a philosophy of personal achievement.” Wikipedia
#4 The Tipping Point by Malcolm Gladwell
“Fascinating enough for the general reader, Gladwell’s work is a particular boon for businesspeople looking for inspiration on how to top their own ideas into popular crazes.” Publishers Weekly
#5 The 8th Habit by Stephen Covey
“An absolute must-read for aspiring business executives who want to significantly increase their personal effectiveness in the workplace and at home. Covey has created a brilliant blueprint for both career and personal success in the new millennium.” Douglas Conant, President and CEO, Campbell Soup Co.
“Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new kind of world.” Bill Bradley, Former U.S. senator Tribes is one of my favorite reads of 2008! It’s is truly inspiring, showing the value and simplicity of becoming a leader. Keep an eye out for my future post on Tribes.
“If you plan on building a large successful network, I recommend reading Beach Money. Jordan’s stories are inspiring and each one has something that you can put to use immediately.” Ivan Misner, NY Times Best-selling Author and Founder of BNI
#8 E-Myth by Michael Gerber
“The mythic and often disastrous assumption is that people who are experts regarding technical details of a product or service will also be experts at running that sort of business. Many small business owners eventually realize that just as they had to learn the technical skills, they have to learn business growth and management skills.” Wikipedia
“I can’t believe it. In the three months since reading this, I’ve almost doubled my sales and settled a couple of long-standing problem in my marriage. I’m recommending this book to management.” O. T., Regional Sales Manager
#10 The Four Hour Work Week by Timothy Ferriss
“Stunning and amazing, from mini-retirements to outsourcing your life, it’s all here. Whether you’re a wage slave or Fortune 500 CEO, this book will change your life!” Phil Town, #1 New Your Times bestselling author
#11 101 Perfect Chocolate Chip Cookies by Gwen Steege
Number 11 in my top 10 just to check and see if you are still reading! Honestly the best gift and easiest way to bribe me is with homemade chocolate chip cookies! Who can resist that?
I could have easily listed 20 more books in this top 10 so if I am missing one you think should be on the list please leave a comment with your suggestion and why you think the book should be on the list. The more selection and recommendations the better!
In writing this post I kept thinking back to my corporate career. During the holidays I would receive well over 20 boxes of candies from clients and vendors. The candy made no lasting impression due to the amount I received. A book is completely different! If I received a book during the first few weeks of the New Year it would stand out amongst all the previous gifts. I would remember who sent the book to me and it would positively affect our relationship.