You still have time to get this important follow up strategy completed! However at this point you are a bit limited on how you can get this done. One way is to make a mad rush to the store and buy boxes of holiday cards only to spend today and most of the weekend writing them out. I must say the thought of you actually doing thing is making me tired! I know as I have done this so many times in the past! I am sure if you have not yet sent your holiday cards you know you need to and have just been procrastinating to the very last minute!
Don’t worry! You have another option available to you which will allow you to send all of your holiday cards within a few hours. Whether you need to send 100 or 2,000 holiday cards you still have time to get it done! It all starts with having access to a powerful system called SendOutCards!
SendOutCards is a very simple online tool which allows you to upload all of your addresses, choose a holiday card from over 1,000 choices, type out a nice holiday message, and with a few clicks send to your entire database! Your cards are then printed, stuffed in envelopes with a real stamp, and placed in the mail the next day! The best part is you can actually send the same holiday card to 500 customers and prospects and then go back and write additional messages to your top 25 customers and prospects to make them more personal. This means no customer or prospect is forgotten! SendOutCards also allows you to add gifts to your cards! So if you should be sending a little something extra to those top clients you are covered! To learn more about this tool visit SendOutCards and click on the top banner to send a free card and get the tour.
There is just no other service on the market that can do this with such ease! I have used this service for the past few years for holiday cards as well as all the different business greeting card occasions with great success. This is not just a holiday card tool!
If you happen to be one of those thinking “it’s too late to send holiday cards at this point” or “does sending holiday cards really make a difference in my business?”, I would encourage you to consider recent research by Hallmark: Hallmark found that businesses say they use greeting cards as a “kind of investment in their business… They’re investing in customer relationship with the hopes that it will pay back”. The company has conducted research that found at least half of customers who received holiday cards from businesses say they are more likely to continue doing business with that company versus another one. You can read more on this by reading the article in the Washington Post.
So the question to ask yourself is not whether you should send holiday cards or not… The question is whether you want your current customers to continue doing business with you!
Today you have many choices when it comes to holiday cards. The choice of holiday greeting cards is enormous, and we cannot forget holiday letters, postcards, and e-cards. As business owners and sales professionals what are the best practices? In my opinion, holiday greeting cards should be your only choice!
Holiday cards: You have many options here! Sure you can go to your local Hallmark store or grocery store to pick up your greeting cards. In fast the top two greeting card companies Hallmark and American Greetings which print most of the greeting cards on the market would love for you to do just that! It’s fairly simple, find a greeting card selection which will reflect your business in a good light, lock yourself in your office for the day and get to work!
Holiday letters: I have already received a few holiday letters from friends and businesses. These are nice and typically very personal when coming from friends and family. I would not recommend these for a business greeting. Sending a gift with a letter is a pretty common practice but in my opinion if you are spending the time and money to send a gift why not include a greeting card as well? Skip the basic form letter and add a personal note to a greeting card instead.
Holiday Postcards: Thinking this is a great cost saving alternative to mailing holiday cards is a big mistake. When I think of postcards the first thought that comes to mind is junk mail. It does not matter how much time you put into your postcard design or the amazing copy you have come up with, in the end it’s just a postcard and it will leave a neutral or negative impression.
E-cards: The crazy popularity of e-cards has come and gone. Some may say this is a great alternative to sending holiday greeting cards in the mail. I would encourage you to consider the conversation I had with Jeff Hans real estate agent on Team-Q at Re/Max Realty. Jeff mentioned a conversation he had with another business owner just last week. The business owner asked if he had received his e-card. Jeff had to think about it for a minute and then acknowledged he had received it. The business owner asked what Jeff thought and his response was the following: “I receive over 200 emails per day so receiving your e-card was just another email”. Jeff suggested that next year he mail holiday greeting cards instead of sending e-cards!
My last thought for your holiday cards choices. I mentioned the top two greeting card companies Hallmark and American Greetings so I thought I should mention the greeting card company I have used for my holiday cards, birthday cards, thank you cards, and just everyday cards for the last two years. The company is called SendOutCards and it just so happens SendOutCards is the number three greeting card company.
I think the most important thing to remember is to get your holiday cards out. It is by far the easiest follow up touch you can do this week and with each follow up touch you do you increase the awareness your customers and prospects have with you. This increased awareness will result in increased business and referrals!