How To Get More Referrals For Your Business

How do I get more referrals for my business?  This was the question I received just a few hours ago via a Klout member seeking advice.  Thinking about my current business and the fact that 75% of my new business comes from referrals I created an outline of what I have been doing.

  1. Start with GREAT customer service.  This should be no surprise to any business owner seeking more I love referralsreferrals.  Now more than ever great customer service is truly unique.  And customers who receive great service can quickly become your best referral source and advocate.  A good start to improving customer service is to think about the last great customer service experience you received and how you can adapt this experience into your business.
  2. The best referrals come from YOUR customers.  Now that you are taking a fresh look on customer service and implementing better customer service strategies you should start noticing something different about your customers.  The most obvious should be happy customers.  This may sound a big cliché but happy customers to equal more referrals.  It’s really that simple.
  3.  Ask your customers for the referral!  Some customers will automatically become raving fans for you and your business.  You don’t have to ask or offer them anything for this to happen as they want you to succeed.  This will only occur with a few of your customers and when it does make sure you acknowledge and encourage it.  With the other 90% or more of your customers you will have to ask for the referral.  To get things started make sure you have a conversation with your customers about referrals and let them know most of julietta casino online your business comes from customers just like them referring you to their friends and family.  Education is the key as this 90% group do not think about giving you referrals if you don’t tell them.
  4. Create your own referral network.  There are many organizations which can greatly help you; Business Network International is an obvious one here.  Joining this organization will put you leaps and bounds ahead of your competitors in regards to referrals.  You can also build your own network of referral partners by finding business with the same customers you are looking for.  Meet with these businesses and identify how you can send them referrals.  Once you do this and start sending referrals let the business know.  Do this a few times and you should start receiving referrals from them as well.
  5. Remember to say Thank You!  I cannot express and encourage this enough.  Saying thank you is the most important part of the referral process.  With each referral you want to thank and acknowledge the source of the referral.  As your referral source matures and gives you more referrals you want to escalate your appreciation.  You can do this in many ways and I encourage you to get creative.

Getting more referrals for your business should not be difficult or painful.  Follow these steps and you should start seeing positive results in your referral marketing efforts.  Do you have some great ideas on the subject of referrals?  Make sure to leave a comment and tell us about it!  And if you get positive results using these steps let us know!

Making New Contacts: 1 contact or 250?

Yesterday I talked about the value of networking and how it can be so much more than just business, contacts, and referrals. Each day you are given the opportunity to meet and connect with new people. Last night as my friend and I walked into his surprise 50th birthday party I had a great feeling. How cool was it for him to stroll into what he thought was going to be a small gathering of people and to his surprise see 100 of his closest friends, clients, and family.  It was a great time full of laughs, food, and of course cake! Throughout the evening more people seemed to be stopping in. I knew a few of these people but many I did not. Everyone knew my friend, everyone knew, liked, and trusted him. Seeing all these people celebrating in my friend’s birthday reminded of the Law of 250.

What is the law of 250? The law of 250 has been talked about my many of the best marketers including Joe Girard. Girard is listed in the Guinness Book of World Records as the World’s Greatest Salesman. World’s Greatest Salesman, there has got to be something to be learned from him! Girard sold more cars than 95% of all the dealerships in North America. He did this not just for one year but for 10 plus years! How did Joe do it? Girard believed in the law of 250 and knew if he could get everybody he made contact with to refer him into their network of friends, family, and colleagues that he could multiply his marketing efforts by 250. Michael McLaughlin the coauthor of Guerrilla Marketing for Consultants, trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series goes in more depth on the law of 250 in his Guerrilla Consulting blog.

Everyone one of us have close friends in our life. If it was your 50th birthday who would you invite to attend? Who would you want to celebrate with? These are the people who are in your network of 250. These are the people that know, like, and trust you. You have a choice with each new person you meet; you can count them as one or invest in the relationship and tap into 250.