Can I Give You A Referral?

On my last post I highlighted Make A Referral Week 2009. The goal was to generate 1,000 referrals to 1,000 deserving small businesses in one week. I am happy to report the goal was met and I am excited to see Referral Week happen again with a much larger goal!

This week I had the pleasure of talking to one of my favorite people Stuart Manley from ChannelPoint, Inc., a Toronto, ON human resource company specializing in cross border HR. After talking to Stuart I thought of another friend Art Kriegsmann. Art is the CEO of H.R. SERV., Inc. based in San Diego, CA. The conversation with Stuart prompted me to refer both Stuart and Art to each other. I referred them because they both specialize in different areas and could possibly be a great referral source for one another.

The example points out one of the most overlooked referrals we can make. We all love to receive direct referrals which will lead to a new client. Sometimes our best referrals are not a direct referral but someone who can continually give us referrals over time. Creating referral partners, power partners, or fantastic referral sources should be a major part of your referral strategy.

To create a referral source think about the businesses in your network who may serve your ideal client. Possibly a company you notice working with the same clients you have. Once you identify such a company or industry reach out to them and talk about the possibility of sending referrals to one another. This strategy could make the difference of your business maintaining sales this year or possibly growing another 10, 20, or 50 percent! And for those of you who may watch the news or if you happen to still read the paper… Yes I did say you can grow your business in this economy!

If you are still reading this post I have one question for you. Can I give you a referral?

Do you have a company or client you have been trying to reach? Do you know who your ideal client or referral partner is? How can I or the readers give you a referral? Leave your referral request as a comment and let’s see if we can help each other!

Referral Week 2009: Can Your Referral Make the Difference?

Make a Referral Week 2009 is March 9-13, can your referral make a difference?  We are all hearing the negative talk about our economy!   Many businesses, sales people, and entrepreneurs are complaining and contributing to the negativity.  But what if you can make a difference?  What if you made one referral today?  Could you inspire others to do the same?  Can this effort have a profound impact on your business as well as those in your business network?  The creators of Make a Referral Week seem to think so!

The goal for Referral Week 2009 is to generate 1000 referred leads to 1000 deserving small businesses.  This seems pretty simple to me and I am hoping you will participate in this positive approach!  Here are some simple steps to help you create your referral:

Over the next few days think about the people in your business network.
Listen to the conversations with your customers. What are they looking for?  What do your clients need?
Simply match those customers and clients with someone in your businesses or referral network.
Visit the Make A Referral Week Counter Page and tell them who you referred!

For great referral strategies John Jantsh is hosting a live conference call on Tuesday March 10th featuring Bob Burg, author of the Go-Giver, Ivan Misner, founder of BNI and Bill Cates, author of Get More Referrals Now.  This should be a great call teaching the strategies of referrals.  Just check out Johns post Have Your Made Your Referral? to register for the call.

Will you participate?  Will you help one those people in your network and give them a referral?  Will your referral start a chain reaction of more referrals?  We all can make a difference in turning around this economy!  The question to ask yourself is are you willing to give one referral?

make a referral week