In response to my post last week: SWOT Analysis: Exploring Your Opportunities, here’s a great example of a friend who is seizing an opportunity in the current marketplace:
Jay Riordan, President of Dream Design Builders and I were talking about how great his company is doing while many of his competitors were closing down or downsizing dramatically. Dream Design Builders is one of the top remodeling and home building companies in San Diego, winning multiple design and customer service awards including the San Diego Better Business Bureau Torch Award . Jay and I were discussing the unusual problem of whether he should aggressively expand his business. The challenge was growing too fast as well as where to find good employees to handle the expansion. So where is Jay’s opportunity you may be asking? Because Jay is like me and absolutely refuses to participate in the negative economy, his business is growing while his competitors are closing or downsizing. Now is the PERFECT time for Jay to expand as he will have a pool of very talented potential employees from his competitors closing and downsizing. This is the perfect example of looking at the opportunities right in front of you based on the current trends in your marketplace.
It’s easy to buy into the negativity of the media but its your choice whether you seize the opportunity around you or allow the media to paralyze you.