Follow Up Success: Top 10 Marketing Blogs

Last week I was asked to create a Top 10 blog list for blogs.com.  I thought for a brief moment on what segment of blogs I would include and decided to focus on Marketing Blogs (and a few distractions).  These are blog s that I read on a consistent weekly basis for many reasons…  Some of them for the great content, a few are friends, and of course Gary Vaynerchuck for great ideas, content, and the constant reminder to be passionate for what I am doing!  So here is my Top 10 Blogs showcased on blogs.com:

Find the best blogs at Blogs.com.

Top 10 Marketing Blogs (and a few distractions)

  1. DoshDosh – written by, Maki
  2. Duct Tape Marketing – written by, John Jantsch – founder of Duct Tape Marketing
  3. Gary Vaynerchuck – written by, Gary Vaynerchuck – founder of Wine Library TV
  4. Life of a Founder – written by, Jimmy Hendricks – founder of Collar Free
  5. Never Eat Alone Blog – written by, Keith Ferrazzi – author of Never Eat Alone
  6. Profit Minute – written by, Rod Moore, founder of Profit Minute
  7. Seth’s Blog – written by, Seth Godin – author of many best selling marketing books including his newest must read: Tribes
  8. Six Figure Moms Club – written by, Angie Swartz – founder of Six Figure Moms Club, author, and Executive Coach
  9. The Big Idea Blog – mirrors The Big Idea show on CNBC by Donny Deutsch
  10. copyblogger – written by, Brian Clark – copyblogger is one of the world’s 50 most powerful blogs

Take a look at my Top 10 blogs and let me know what you think.  Do you have a favorite Marketing Blog you read?  Do you have a must read blog not on this list?  Make sure to leave a comment so I can see one of your favorite blogs, it might just become one of my favorites as well.

A few last thoughts on my Top 10 Marketing Blogs.  Last week when I was given the opportunity to submit my Top 10 list I could of easly decided not to.  I was in the middle of many projects and really did not have the time to take on anything more.  At the last minute I made it a priority and sent in my list for review.  As a result my Top 10 list was selected and featured on blogs.com.  By taking action and giving priority to this simple project I have received more exposure to my business and blog not to mention each of the blogs in my Top 10.  The benifits to the added exposure will lead to stronger relationships, referrals, and clients.  My questions to you are, “What simple tasks or projects are right in front of you?  What projects could you complete that might give you more exposure and potential clients?”.  You have opportunities in front of you right now!  Look for the easy to ignore and simple tasks in front of you and make a point to complete them today!

SWOT Analysis: Acknowledging Your Weaknesses

Last week I talked about strengths, following up from my post on SWOT Analysis:  Simple Tool to Improve Your Business.  If you missed one of these previous posts it may be best to go back and review them in order.

SWOT Analysis:  Simple Tool to Improve Your Business

SWOT Analysis: Defining Your Strengths

Today I will review our discussion on Weaknesses (the “W” in SWOT) as it applies to my business as well as the 15 other small and mid size companies in the exercise.  The discussion on Weaknesses was led by Alan Underkofler Blogger for Follow Up Success and Consultant on follow-up strategies for your business.  (that’s me!)  I started out the discussion just like the previous week.  A brief description on SWOT, and discussed how are we going to interact as a group, as well as setting some guidelines for the discussion.  I really stressed to everyone not to take the feedback personally but really look at the feedback and decide it it’s you or not you, is the weakness real or not real?  The more real and honest the weakness is the more value you will have with the SWOT Analysis.  The group had the following ideas to think about before our discussion insuring each person was prepared with at least four weaknesses:

  • What could you improve?
  • What should you avoid?
  • What are people in your market likely to see as weaknesses?
  • What factors lose you sales?
  • What would your clients say your weaknesses are?

I then picked a few people in the group to start sharing their weaknesses.  Here is some of the discussion:

  • Rufino Autus, Independent Financial Planner for Autus Financial group listed his weaknesses is as, organization skills, time management, procrastination, prioritizing call backs, and at times when meeting with clients he tends to over educate or give them too much information.  Kerry Klindtwoth, a Realtor with Keller Williams suggested hiring an assistant and committing to a calendar system.  The group also talked about the perceptions we have of Rufino and making sure they are in line with who he is or wants to be.
  • Owen Fabert, Consultant for Pampered Chef listed his weaknesses is as lack of organization, lack of self confidence, uncomfortable in a leadership roles, follow up, easily distracted, and listening.  Paula Sassi, owner of Handwriting Consultants International added “What you perceive of yourself is not how we perceive you” .  The group all agreed Owen is a leader and we could see no self confidence issues.  Angie Swartz, Executive Coach and Blogger for Six Figure Moms Club quoted Howard Schultz Chairman and CEO of Starbucks on the challenge of facing obstacles and doubt while working through something unfamiliar and uncomfortable, “There’s a fine line between self-doubt and self-confidence, and it’s even possible to feel both emotions simultaneously.  Back then, and often enough today, I could  be overwhelmed with insecurities, and at the same time have an abundance of self-assurance and faith.”  Angie points out most people striving for greatness have this same feeling.  It’s not that you are not a leader it’s that you are striving to grow yourself at all times.
  • Ted Pittman, Owner of T.L.E. Promotional Products listed his weaknesses as organization, some limits on capabilities, small size of company, procrastination, awareness of his company in the market.  I added one of the products Ted provides is corporate apparel and suggested he should be wearing logoed apparel to promote his brand and business.  Angie asked about sponsoring events and suggested donating products with his company logo on the products to create more awareness.

With this discussion on weaknesses, I found myself looking at different areas of my life, both business and personal, where all of these weaknesses have come up for me at one time or another.  Time management, clients and potential clients perception of me, talking too fast, and even working too much are all areas I am currently working on.  Listening to the other members of the group really allowed me to identify weaknesses from my past, reflecting on these past weaknesses is a great way to insure they do not show up again.

My last thought on this discussion of weaknesses is no matter what your weakness is you can change it.  If it’s truly a weakness you cannot change the easiest solution is to surround yourself with people that excel in your weakness.  If organization is a weakness for you, hire very organized people.  If time management is a weakness for you, identify your highest priorities and schedule them into your day.  We have solutions to each of our weaknesses, most times right in front of us.  Quoting my friend John Assaraf, founder of One Coach “hire people that play at things you are not good at”.

As we move along in our SWOT Analysis reflect on your newly discovered strengths and weakness.  You can start amplifying your strengths and eliminating your weaknesses anytime.  If you have started making changes in your business from reading about SWOT please share them with us by leaving a comment.

Next week our discussion will be on Opportunities (the “O” in SWOT).