Top 10 List of Books To Help Your Clients Kickoff a Fabulous 2009

So here we find ourselves past the holiday season.   We now have a great opportunity to make a positive impression on our top clients and referral sources!  Sending books to top clients and referral sources is one of the most memorable follow up strategies I use. It’s creative, different, and is just not done enough!  The following are my Top 10 books to send to a business owner or top sales professional for 2009.  In choosing this selection I found myself thinking of the many types of clients and referral sources i have.  This selection should include a great title for any possible business owner or sales professional which may be on your list.

#1 The Greatest Salesman in the World by Og Mandino

“At last!  A book on sales and salesmanship that can be read and enjoyed by veteran and recruit alike!  I have just completed The Greatest Salesman in the World for the second time-it was too good for just one reading-and in all sincerity, I say that it is the most readable, most constructive and most useful instrument for the teaching of sales as a profession that I have ever read.” F.W.Errigo, Manager U.S. Sales Training Parke, Davis & Company

#2 Think and Grow Rich by Napoleon Hill
“At American billionaire Andrew Carnegie’s bidding, Hill studied the characteristics of these achievers and developed 15 “laws” of success intended to be applied by anybody to achieve success. Think and Grow Rich! condenses these laws further and provides the reader with 13 principles in the form of a philosophy of personal achievement.” Wikipedia

#3 Rich Dad, Poor Dad by Robert Kiyosaki
“Rich Dad Poor Dad is a starting point for anyone looking to gain control of their financial future.” USA Today

#4 The Tipping Point by Malcolm Gladwell
“Fascinating enough for the general reader, Gladwell’s work is a particular boon for businesspeople looking for inspiration on how to top their own ideas into popular crazes.” Publishers Weekly

#5 The 8th Habit by Stephen Covey
“An absolute must-read for aspiring business executives who want to significantly increase their personal effectiveness in the workplace and at home.  Covey has created a brilliant blueprint for both career and personal success in the new millennium.”  Douglas Conant, President and CEO, Campbell Soup Co.

#6 Tribes by Seth Godin

“Tribes is a must read for all of us.  It’s up to each one of us to lead in today’s new kind of world.”  Bill Bradley, Former U.S. senator  Tribes is one of my favorite reads of 2008!  It’s is truly inspiring, showing the value and simplicity of becoming a leader.  Keep an eye out for my future post on Tribes.

#7 Beach Money by Jordan Adler

“If you plan on building a large successful network, I recommend reading Beach Money.  Jordan’s stories are inspiring and each one has something that you can put to use immediately.”  Ivan Misner, NY Times Best-selling Author and Founder of BNI

#8 E-Myth by Michael Gerber
“The mythic and often disastrous assumption is that people who are experts regarding technical details of a product or service will also be experts at running that sort of business.  Many small business owners eventually realize that just as they had to learn the technical skills, they have to learn business growth and management skills.”  Wikipedia

#9 Excuse Me, Your Life is Waiting by Lynn Grabhorn

“I can’t believe it.  In the three months since reading this, I’ve almost doubled my sales and settled a couple of long-standing problem in my marriage.  I’m recommending this book to management.” O. T., Regional Sales Manager

#10 The Four Hour Work Week by Timothy Ferriss
“Stunning and amazing, from mini-retirements to outsourcing your life, it’s all here.  Whether you’re a wage slave or Fortune 500 CEO, this book will change your life!”  Phil Town, #1 New Your Times bestselling author

#11 101 Perfect Chocolate Chip Cookies by Gwen Steege
Number 11 in my top 10 just to check and see if you are still reading!  Honestly the best gift and easiest way to bribe me is with homemade chocolate chip cookies!  Who can resist that?

I could have easily listed 20 more books in this top 10 so if I am missing one you think should be on the list please leave a comment with your suggestion and why you think the book should be on the list.  The more selection and recommendations the better!

In writing this post I kept thinking back to my corporate career.  During the holidays I would receive well over 20 boxes of candies from clients and vendors.  The candy made no lasting impression due to the amount I received.  A book is completely different!  If I received a book during the first few weeks of the New Year it would stand out amongst all the previous gifts.  I would remember who sent the book to me and it would positively affect our relationship.

Follow Up Success: Top 10 Marketing Blogs

Last week I was asked to create a Top 10 blog list for blogs.com.  I thought for a brief moment on what segment of blogs I would include and decided to focus on Marketing Blogs (and a few distractions).  These are blog s that I read on a consistent weekly basis for many reasons…  Some of them for the great content, a few are friends, and of course Gary Vaynerchuck for great ideas, content, and the constant reminder to be passionate for what I am doing!  So here is my Top 10 Blogs showcased on blogs.com:

Find the best blogs at Blogs.com.

Top 10 Marketing Blogs (and a few distractions)

  1. DoshDosh – written by, Maki
  2. Duct Tape Marketing – written by, John Jantsch – founder of Duct Tape Marketing
  3. Gary Vaynerchuck – written by, Gary Vaynerchuck – founder of Wine Library TV
  4. Life of a Founder – written by, Jimmy Hendricks – founder of Collar Free
  5. Never Eat Alone Blog – written by, Keith Ferrazzi – author of Never Eat Alone
  6. Profit Minute – written by, Rod Moore, founder of Profit Minute
  7. Seth’s Blog – written by, Seth Godin – author of many best selling marketing books including his newest must read: Tribes
  8. Six Figure Moms Club – written by, Angie Swartz – founder of Six Figure Moms Club, author, and Executive Coach
  9. The Big Idea Blog – mirrors The Big Idea show on CNBC by Donny Deutsch
  10. copyblogger – written by, Brian Clark – copyblogger is one of the world’s 50 most powerful blogs

Take a look at my Top 10 blogs and let me know what you think.  Do you have a favorite Marketing Blog you read?  Do you have a must read blog not on this list?  Make sure to leave a comment so I can see one of your favorite blogs, it might just become one of my favorites as well.

A few last thoughts on my Top 10 Marketing Blogs.  Last week when I was given the opportunity to submit my Top 10 list I could of easly decided not to.  I was in the middle of many projects and really did not have the time to take on anything more.  At the last minute I made it a priority and sent in my list for review.  As a result my Top 10 list was selected and featured on blogs.com.  By taking action and giving priority to this simple project I have received more exposure to my business and blog not to mention each of the blogs in my Top 10.  The benifits to the added exposure will lead to stronger relationships, referrals, and clients.  My questions to you are, “What simple tasks or projects are right in front of you?  What projects could you complete that might give you more exposure and potential clients?”.  You have opportunities in front of you right now!  Look for the easy to ignore and simple tasks in front of you and make a point to complete them today!

Follow Up: Lessons to Learn from Obama 08

In the past week there has been a lot of buzz on the presidential election.  Many reporters were trying to figure out when the country started turning to Obama.  Many times reporters would suggest different speeches, interviews, or statements by both Obama and McCain, stating one speech made the difference or this interview really changed things, or McCain’s comment during this interview is when things started shifting.

While some of this is true, I believe Obama became the President Elect for one main reason.  Obama created a tribe of followers and created many ways for his tribe to connect with their leader!  One extreme example of the connection difference between Obama and McCain is online.  Obama’s online presence can be clearly seen by looking at his website and more importantly his hub for Social Media can be found on his blog.  Below is a snapshot of how both Obama and McCain did in regards to a few of the Social Media sites:

Looking at Social Media Sites; According to Forrester Research, Inc.:


Obama: 2,379,102 supporters
McCain: 620,359 supporters
Obama has 380% more supports than McCain


Obama: Friends, 833,161
McCain: Friends, 217,811
Obama has 380% more supporters then McCain


Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views 2,032,993
Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain


Obama: @barackobama has 112,424 followers
McCain: @JohnMcCain (Not sure If this is real) 4,603 followers
Obama has 240 times more followers in Twitter than McCain

Obama’s activity in Social Media sites includes: Facebook, MySpace, YouTube, Flickr, Digg, Twitter, Eventful, Linkedin, BlackPlanet, Faitbase, Eons, Glee, MiGente, MyBatanga, AsianAve, and DNC Partybuilder.  Obama created tribes within all of these social mediums.

You have to look at the last eight years to really see why this had such a huge impact.  According to Forrester Research, Inc., internet usage in the United States has grown 130.9% in the last eight years.  Of the 303,824,646 people in the United States the penetration rate for internet usage is 220,141,969 or 72.5%!

By using social media Obama created a way to communicate and follow up with his tribe.  Seth Godin’s new book Tribes talks a lot about how tribes work and the importance of a leader within the tribe.  Obama was the leader of a huge tribe of followers, fans, and most importantly voters.  Obama’s tribe showed up way before Election Day and when Election Day finally arrived it seemed the entire tribe made it to the polls!

So the question to ask yourself is: Are you doing everything you can to make it easy for your tribe to connect with you?