Two Simple Follow Up Strategies for Speakers and Presenters

June 30, 2009

Two very simple follow up ideas for Speakers and Presenters.  Yes even Speakers and Presenters need to follow up!  This week I had the wonderful opportunity to speak at the Encinitas Rotary group about using Social Media to follow up and engage customers.  I have to admit the setting for this discussion was perfect, the room was right on the water with a wall of glass facing the ocean.  The room felt like the ocean was coming right in with each incoming wave!

After the discussion I had spent some time outside listening, viewing, and enjoying the beautiful day.  When I was about to leave I decided to make this short video on follow up to share with you how I will follow up with the members of this group.  Here is the video:

Two simple steps:

• Send an email to each person thanking them for the opportunity to speak at their meeting
• Mail each person a thank you card

As a Speaker and Presenter why would I want to take these two follow up steps?  I can think of many great reasons but I will focus on the basics.  It’s about building upon the relationship I have started.  This group just listened to me talk for an hour.  To this group I would be considered an expert or go to person in social media, follow up, and referral strategies.  The opportunity from speaking is to continue the relationship!  If I do this effectively I will naturally receive clients, referrals, and additional speaking engagements.

Are you a speaker, presenter, or trainer?  Please let me know the methods you are using to follow up with your audience by leaving a comment.

Posted in Follow Up, Follow Up Ideas, Increase Referrals, Referral Marketing, Social Media, Uncategorized