Two Simple Follow Up Strategies for Speakers and Presenters

Two very simple follow up ideas for Speakers and Presenters.  Yes even Speakers and Presenters need to follow up!  This week I had the wonderful opportunity to speak at the Encinitas Rotary group about using Social Media to follow up and engage customers.  I have to admit the setting for this discussion was perfect, the room was right on the water with a wall of glass facing the ocean.  The room felt like the ocean was coming right in with each incoming wave!

After the discussion I had spent some time outside listening, viewing, and enjoying the beautiful day.  When I was about to leave I decided to make this short video on follow up to share with you how I will follow up with the members of this group.  Here is the video:

Two simple steps:

  • Send an email to each person thanking them for the opportunity to speak at their meeting
  • Mail each person a thank you card

As a Speaker and Presenter why would I want to take these two follow up steps?  I can think of many great reasons but I will focus on the basics.  It’s about building upon the relationship I have started.  This group just listened to me talk for an hour.  To this group I would be considered an expert or go to person in social media, follow up, and referral strategies.  The opportunity from speaking is to continue the relationship!  If I do this effectively I will naturally receive clients, referrals, and additional speaking engagements.

Are you a speaker, presenter, or trainer?  Please let me know the methods you are using to follow up with your audience by leaving a comment.

One thought on “Two Simple Follow Up Strategies for Speakers and Presenters”

  1. Greetings Alan,

    nice blog, great content! good to meet a fellow San Diego marketer, many of us live here i can think of 3 right of the bat besides me that im affiliate with,

    as a marketer my follow-ups belong to my email auto-responders, 3 of them actually not to meantion regular email through private opt-in programs i’m affiliated with, as of now a quest for seminars, conferences and stream video marketing, seems to be the best way to get in touch with your sign-ups on a personal level not to meantion that its best i think to have a relationship first and foremost before doing anything, just so you’ll build a trust with them.

    More at a later time.

    Nice to meet your aquantance Alan.

    God_bless you.
    Enjoy your Surf! lol. 🙂

    Best Regards- Thomas worst surfer on the planet

Comments are closed.